Salma Shalaby brings a powerful combination of real-time technical skills, high-level production experience, and creative empathy. She stands out in immersive XR studios, virtual production teams, or narrative-driven interactive development by positioning herself as an Unreal Producer/Artist who bridges technical storytelling and production management.

Her CV competes in tech and creative spaces.

 

An enthusiastic and forward-thinking professional with over 7 years of senior management experience in documentary filmmaking and 15 years in production, I have extensive expertise in festivals, TV, film, and live events management. With strong advocacy skills and a solid understanding of UK legislation, I excel in developing innovative strategies and managing high profile projects. Currently pursuing a PhD in psychology using Virtual Reality, I am dedicated to creating impactful, audience-focused content.

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As an experienced UK-based Project/Production Manager and producer, I managed studio operations and logistics for international networks, recruited crews, and coordinated with high-profile individuals, including government officials, celebrities, and athletes such as Mo Salah, Andrea Bocelli, and Ralph Fiennes. Currently,  the recipient of the VC Scholarship for a PhD in psychology using Virtual Reality, centred on creating a suicide prevention tool using immersive technologies. My humanitarian efforts with organizations like Amnesty International, UNICEF, and the UN have earned her the Inspirational Award from Reverend Jesse Jackson.

 

In 2022,  established the London offices for the a News Network, serving as their executive producer. DID  investigative reporting that shed light on the rights of refugee women, and she has gone undercover as a Syrian refugee to expose sex trafficking in 2013.